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LONDON SM
ATHLETE INTEGRATION
INTEGRATION STATISTICS
135 TOTAL ATHLETE REQUESTS
119 ATHLETE REQUESTS DELIVERED vs FY26 GOAL OF 200
60% DELIVERED WITH AN
88% CONVERSION RATE
SENIOR ATHLETE PORTFOLIO USED (%)
YES
51%
NO
49%
SPLIT BY GENDER
FEMALE
60%
MALE
40%
SPLIT BY SPORT
FOOTBALL
TRACK & FIELD
PERFORMANCE
SHOOTS AND
APPEARANCES
Paul Merson
6.2
EMEA Brand offsite appearance at Nike HQ
6.5
Nike JDI day
Eugene Amo-Dadzie
and Fadoju Funmi
Fara Williams
6.6
The Powerhouse Project
Keely Hodgkinson
6.6
The Tooney&Russo Podcast
6.13
London Nike Elite Summit 2025
Moses Itauma and
Gareth Southgate
6.16
After Dark Tour
Athlete Shoot
Keely Hodgkinson, Dina Asher Smith, Amber Anning, Imani-Lara Lansiquot
6.21
Vomero Premium
Georgia Bell
6.26
Expert panel talk for ‘Breaking 4’, Paris
Keely Hodgkinson
6.26
Brighton Jersey Release
Jack Hinshelwood
6.30
She’s Got Game Podcast
Funmi Fadoju
7.1/2
After Dark Tour VoiceOver, PHK
Keely Hodgkinson and
Dina Asher-Smith
7.15/16
Boot Shoot for
FA25 Boot Pack
Young Guns
7.16
Chelsea
T90 Third Kit
Estevao and Keira Walsh
7.17
Nike London
Maxim day
Katarina Johnson-Thompson
7.23
London Running
Camp Q&A
Calli Thackery
7.23/25
Vomero Plus shoot with M11 Camp
Georgia Bell, Erin Wallace, Sarah Healy, Keely Hodgkinson
7.24
Appearance at T90 Event London
Lenna Gunning-Williams
7.26
LegoxNike Activation London
Taylor Hinds
7.27
Panel Talk for EC25 Nike Summit
Lenna Gunning-Williams
and Fran Kirby
7.31
Shoot for
Air Afrique
Didier Drogba
8.1
‘Ireland Demand’ Appearance Dublin
Sarah Healy
8.4
Shoot for Runners World UK
Dina Asher-Smith, Georgia Bell, Amber Anning
8.5
Shoot for KNWLS
in Paris
Imani Lara-Lansiquot
8.23
Comms Appearance
at APE festival
Rhasidat Adeleke
8.26
Video Message to Hitchin Belles FC
Fran Kirby
September
Nike Think
Tank Tokyo
Rhasidat Adeleke
9.4
Athlete Think Tank
Grenfell FC
9.3
Nike x Spotify
‘Makes Moves’ campaign
Leah Williamson
Georgia Stanway, Keely Hodgkinson and many more
9.4
Q&A for Nike Supply Chain offsite
Jason Robinson
9.4
‘Calling all athletes’
IP usage
Cole Palmer, Chloe Kelly, Keely Hodgkinson and Rory Mcllroy
9.10
JD Christmas
Campaign
Cole Palmer
9.12
Kings Road Store Quotes and Signatures
Keely Hodgkinson
9.12
Shoot for IdxZalando Campaign
Nia Wedderburn-Goodison
9.18
Moses Itauma x September All-Hands
Moses Itauma
9.19
Sports Direct
Shoot
Lauren James
9.19
Versus Ballon d'Or Round Table
Lucy Bronze
9.20
180 Cafe x British Vogue invited as VIP’s
Imani Lansiquot and
Rhasidat Adeleke
9.24
KNWLS Milan
Fashion week
Imani Lansiquot
9.24
Lifestyle Sports Christmas Campaign
Rhasidat Adeleke
9.25
Strike Night Appearance
Cole Palmer, Keira Walsh
and Jamie Reynolds
9.25
Palace x Nike (P90)
Wayne Rooney, Reece James, Leah Williamson, Lenna Gunning-Williams and Jamie Gittens
9.26
ID Runway Conversation
Rhasidat Adeleke
9.26
Shoot for New
Refresh boot pack
Marcus Rashford
9.27
Calling All Athletes @nike Post
Zoe Harrison
10.2
Greater China
World tour Q&A
Jeremiah Azu
10.4
Area 72
Appearance Dubai
Mo Farah
10.11
England male
insights session
Marcus Rashford
10.13
Women's Rugby
World Cup Celebrations
Zoe Harrison
10.15
ACG Insights
Session
Ross Gallan
10.17
Max Voltage boot
pack appearance
Richarlison
10.22
Appearance for ‘Unbeatable’
Elliot Giles
11.3
She Got Game Podcast
Jemma Reekie
11.11
HO25 SHOX
Jessie Gale and Ashanti Akpan
11.12
England Mens Kit Shoot
Cole Palmer, Phil Foden, Marcus Rashford, Reece James and John Stones
After Dark Tour
11.16
Keely Hodgkinson, Dina Asher Smith, Amber Anning, Imani-Lara Lansiquot, Sifan Hassan, Faith Kipyegon, Caster Semanya, Paula Radcliffe, Joan Benoit Samuelson.
After Dark Tour
6.16/20
Keely Hodgkinson, Dina Asher Smith, Amber Anning, Imani-Lara Lansiquot, Sifan Hassan, Faith Kipyegon, Caster Semanya, Paula Radcliffe, Joan Benoit Samuelson.
11.17
She Got Game Podcast
Erin Cuthbert
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